This blog . . .

builds on a book I wrote about the creative process called UNCOMMON GENIUS. Based on conversations with forty winners of the MacArthur Award, or so-called genius prize, I put together a picture of how great work happens.
Buy here.

soulofaword continues this quest to bring transparency to the creative process, especially as it relates to the written word. We use the back door here and enter through the kitchen to learn how good work really happens. Join us, every Friday, right here!

Photo credit: Patrick Hajzler.

Alltop, all the top stories

It’s All in the Delivery

Words are shifty things. One minute they mean this. The next, they mean that. Perhaps this is what makes them so hard to pin down. Here are two versions of exactly the same words, with two entirely different meanings. Watch:

http://adland.tv/commercials/recrear-truth-2006-220-argentina

Pretty clever, and I didn’t see it coming. Made me stop to realize yet again how words can be made to say anything.

Photo credit: Karl-Erik Bennion, sxc

Bookmark and Share

Leave a Reply

 

 

 

You can use these HTML tags

<a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <strike> <strong>